Welcome to Essbie!

Welcome to Essbie!

Essbie is a data and insights company committed to collecting and analyzing meaningful information about women over 40—an influential yet often underserved demographic. While vast amounts of data exist, much of it is incomplete, misrepresented, or fails to reflect the unique experiences and needs of this group.

Recognizing this gap, Essbie was founded with a focused mission: to deliver clear, actionable, and accurate insights that help businesses and organizations better understand and serve women over 40. Our research reveals a critical truth: data related to this audience is not only underutilized, but also surprisingly scarce.

We believe better insights lead to better outcomes. Essbie surfaces the stories behind the numbers and offers tools that empower decision-makers to engage this demographic with authenticity and intention.

So, who is Essbie?

Essbie is a platform, a resource, and a voice for what’s possible. For the women shaping industries, households, and communities, Essbie is here to ensure they are seen, understood, and actively considered in the decisions that shape the world.

Because data is only powerful when it reflects real life—and life, for women over 40, is a big deal.

Why does this matter?

Women wield immense economic influence and have more opportunities than ever to shape industries, careers, and culture. While they may appear free to choose their own paths, many are still operating within systems that offer the best version of the status quo. Are their wants truly reflected—or just assumed?

Many struggling sectors of the economy lack optimal participation from women—especially women over 40. At Essbie, we believe thoughtful, data-driven analysis is key to unlocking new possibilities—not just for this demographic, but for the industries that stand to grow by engaging them.

For years, marketing strategies have centered on consumers aged 22 to 32, based on the assumption that they have the most disposable income. But that narrative is shifting. Many in that age range face financial constraints while managing major expenses like homeownership, family planning, and student loans.

Meanwhile, women over 40 often have more flexibility with discretionary spending—yet they remain overlooked. Essbie is here to change that. By delivering accurate, nuanced insights, we help industries recognize the economic power of this group and make better business decisions rooted in reality.

And if you're not 40 or older?

You’re still at the heart of what we do. Essbie doesn’t just serve women over 40—we study how expectations, pressures, and decisions evolve long before that milestone. The questions that shape midlife often begin decades earlier:

What if I’d taken a different job? What if I’d said yes—or no—to that relationship? What if I had more time, or less fear?

At 25, society pushes us to settle down. At 35, medicine starts labeling risks. At 45, the ticking clock gets louder—not from within, but from the world around us. Essbie exists not to glorify any age but to offer context, clarity, and choice at every stage.

We believe you’re already on a meaningful path—as long as it’s not just a loop of second-guessing. If it is? We’re here to help you break free of it.

In conclusion:

Essbie doesn’t believe women need to start over. We believe they need better information. Our role is to provide the tools, insights, and data that allow women over 40—and the businesses that want to serve them—to move forward with confidence.

Every choice, whether bold or quiet, carries value. Our work is rooted in honoring those choices—not rewriting them. Because true growth doesn’t require reinvention—just the right insight at the right time.

Move forward with the information to support you. That’s what Essbie is here for.